When you brainstorm on possible growth strategies for your business, a lot of ideas fly around the room. The idea of gifting might even cross your mind. Even hearing it from someone might make you think as if they’ve lost their mind. If this is so, then why corporate gifts worth $22 billion were given in a single year in 2017.
The natural question arises in your mind, Corporate gifts are expensive, seem like unnecessary expenses. Why spend more money when I should be focusing on cutting the expenses and saving as much as possible? You’ve got it wrong. Gifting is in fact a very profitable way of growing your business. Because, hey, who doesn’t light up when they get a gift box with their name beside a cute bow on top. The same thing happens to clients and employees when they receive corporate gifts from businesses.
Your business can also benefit from this strategy. Here are the reasons how gifting strategy can help you grow your business:
- Building Customer Relationships: Businesses run on relationships and relationships are all about emotions. Gifting is one way of showing your clients and employees that you care about them, and giving custom gifts takes it to next level as it shows the recipient that efforts went into it. The fact that most of these gifts are not expected makes it more effective. When you send the gift, it implies that you care about your relationship with them. It expresses gratitude to both your employees and clients. It develops a feeling of trust and an urge to reciprocate the gesture. For employees, this reciprocity means increased productivity and work satisfaction and for clients, it means maintaining business dealing with you leading to more sales. As a matter of fact, 63% of companies credited gift-giving as a factor in their improved relationship with their clients.
- Creates pattern interrupt: There has never been an Email, voicemail, or LinkedIn message sent that you can hold in your hand and feel it. But a gift creates an interrupt of what your client expects to see from a company. It develops a deeper personal connection and builds a loyal client base. It helps you create a meaningful bond with your clients and employees making it hard for them to switch brands. In rapidly evolving industries, the number one reason why customers switch brands is simply that they feel under-appreciated. With corporate gifting, you make them feel values and appreciate. Hence retaining them in the long run.
- Raise brand awareness and builds brand image: Have you ever noticed flashy desk items like paperweights, coffee mugs, personalized calendars, desk clocks, etc. used by your employees and clients. These branded corporate gifts are a means of broadcasting your company. The receivers of the gifts will say good things to your target customers and spread your name. It is more than advertising as they are constantly used by the recipients. They remind customers about you even when you are not directly in touch for a while. Through corporate gifts, you can establish yourself as a brand that cares, a brand that thinks about its employees and clients. Also, if you decide to gift unreleased products as a preview to current clients, this could help in networking your new product and making them feel unique, almost a part of the secret VIP cult. And who doesn’t want to be a part of a valued cult?
- A Visual relic of the company: With the company logo and name on the gift, it becomes a visual reminder of your company. It means brand reinforcement. A personalized gift will be a constant reminder of your brand and its value. It will result in repeat business. Business is never a simple transaction between the company and its clients, there are so many factors involved. Just having a constant reminder of your brand on your client’s desk can make a huge difference. They make a connection through your gifts and will reach out to you for repeat business.
- Affordable way of marketing: Gift boxes with your logo and branding are a great way to softly publicize your company without being too pushy. When the recipients use them they also advertise your brand in front of potential customers. It is also a great tool for turning prospects into customers. Giving promotional gifts to prospective customers can increase your brand recall rate and also help them think highly of you. It makes a good first impression.
- Free word of mouth publicity: When Clients and employees receive gifts, they feel valued which makes them talk about it to friends and family. This word of mouth works really well for business. They also post about it on their social media, creating a buzz about your brand. This is a simple organic way of growing your reach and presence on social media platforms without investing a hefty amount of money. Here’s an example of one of the customers of our clients boasting about the gift they received on Instagram:
- Hits up them Dopamine: Happiness level – up. Honestly, who doesn’t like getting pampered? They help your employees and clients feel they’re being rewarded for being associated with you. It increases employee productivity and make clients feel interested in maintaining business with you. No matter how hard your employer is or how often you rant about work to your friends, a nice gift wrapped in a ribbon can woo you and make you forget everything you said.
So, buckle up and level up your game. Get yourself gifting solutions today. It works wonderfully for both your employees and clients. By now if you’ve decided to make your next move but are confused about what you should gift, check out our shop for curated gifts. If you want something curated with a personal touch, schedule a call with our Gifting expert or write us at kelsey@simplifiedgifting.com