For most people, March 2020 will always stand out to people as a memorable date. A time when everyday life as we knew it was drastically changed, and there wasn’t anything we could do about it. This could be a good thing or a bad thing. It was a time that led people to make a pivot in their lives, including myself.
I started a gifting business in 2016, mostly geared towards events, groups, and traveling and delivered in gift bags. All of this came to a screeching halt in 2020 so I knew I needed to make a change. During the unprecedented times that were brought upon us by a coronavirus, something that I knew would still happen is life and the many milestones that happened. People still had babies, still got married, and still celebrated birthdays; it just looked different. Since many people had to celebrate from afar, I wanted to create a business that would help them show that they care even from a distance. I did this by curating themed gifts that people could buy and have shipped to anyone across the country. Therefore, I pivoted from bags to boxes to make things simplified when it came to shipping!
Themed gifts, making gifting simplified and sourcing from small businesses formed the beginning of Simplified Gifting and officially launched in July of 2020. My original vision for the business quickly shifted when I saw the need for business owners who wanted to order multiple gifts for 30+ people and yet still have a personalized feel with branded gifts.
In 2021, I decided to make a pivot to focus on providing gifts for small business owners who wanted to give to their clients. My goal was to continue to source from small businesses, support their business, and curate gifts that had a unique and meaningful impact and who would receive them. I then created the focus on three aspects; ready to ship gifts, customized gifts, or drop shipping. All of this leads to making it possible for the busy small business owner to delegate and cross something off their to-do list.
With the new focus on small business owners, through research and personal experience, I have seen the impact of how gifting can help a business and more importantly help build one crucial aspect of any business – relationships with clients. It is through my business that I will strive to assist small business owners with giving gifts, developing relationships with their clients, and using gifts as a strategic way to grow their business.
Beginnings of Simplified Gifting; From Bags to Boxes
For most people, March 2020 will always stand out to people as a memorable date. A time when everyday life as we knew it was drastically changed, and there wasn’t anything we could do about it. This could be a good thing or a bad thing. It was a time that led people to make a pivot in their lives, including myself.
I started a customized gifting bag business in 2016, mostly geared towards events, groups, and traveling. and delivered in gift bags. With the event and travel industries, All of this came to a screeching to a halt in 2020, so I knew I needed to make a change. During the unprecedented times that were brought upon us by a coronavirus, something that I knew would still happen is life and the many milestones that happened. Despite the many changes we all faced, life and its many milestones marched on. People still had babies, still got married, and still celebrated birthdays; it just looked different. Since many people had to celebrate from afar, I wanted to create a business that would help them show that they cared, even from a distance. I did this by curating themed gifts that people could buy and have shipped to anyone across the country. Therefore, I pivoted from curated bags to curated boxes that people could ship to any loved one across the country! to make things simplified when it came to shipping!
Simplified Gifting officially launched in July of 2020 offering an easy way to send themed gifts, making gifting simplified and sourcing from small businesses formed the beginning of Simplified Gifting and officially launched in July of 2020.
In 2021, my business pivoted again original vision for the business quickly shifted when I saw the need for business owners who wanted to order a large number of branded multiple gifts for 30+ people and yet that still have a personalized feel with branded gifts. In 2021, I decided to make a pivot to focus on providing gifts for small business owners who wanted to give to their clients. My goal was to continue to source from small businesses, support their business, and curate gifts that had a unique and meaningful impact and who would receive them. I then created the focus on three aspects; ready to ship gifts, customized gifts, or drop shipping. All of this leading to making it possible for the busy small business owner to delegate and cross something off their to-do list.
With the new focus on small business owners, through research and personal experience, I have seen the impact of how gifting can help a business and more importantly help build one crucial aspect of any business – relationships with clients. It is through my business that I will strive to assist small business owners with giving gifts, developing relationships with their clients, and using gifts as a strategic way to grow their business. Simplified Gifting would love to help you strategically grow your business by deepening your relationships with customers, partners, and employees.
Email me today for a free conversation about your gifting needs.